About

I’m a Web3 Product Designer

with expertise in creating intuitive and impactful digital experiences for websites, mobile apps, and platforms.

I currently work with a Swiss company, specializing in user-centered design for the Web3 and AI spaces.

Based in Italy

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Based in Italy -

My role

@SMART VALOR

As a Web3 Product Designer, I work across multiple projects, contributing to the design of crypto exchanges, platforms, AI-driven solutions, and company’s websites.


Over my time at SMART VALOR, I grew into a leadership role, managing a small, agile team of 4: myself, a front-end developer, a junior designer, and a copywriter.
Together, we collaborate to create seamless, user-centered designs across multiple platforms.

My role involves not only designing intuitive, engaging user experiences but also mentoring the team, ensuring we stay aligned with product goals, and executing designs that push the boundaries of Web3 technologies.

My Skills

Hard Skills

  • Design Thinking

  • UI/UX Design

  • Cross-Platform UX/UI

  • Design Systems

  • Prototyping & Microinteractions

  • Design Documentation & Handoff

  • Information Architecture

  • A/B Testing

  • Data-Driven Design

  • Accessibility & Inclusive Design

  • Blockchain UX

  • Web3 User Behavior

Soft Skills

  • Empathy

  • Strategic Thinking

  • Problem-Solving

  • Collaboration

  • User-Centered Approach

  • Adaptability

  • Stakeholder Communication

  • Community Engagement

  • Leadership & Mentorship

  • HTML & CSS

Tools

  • Figma

  • FigJam

  • Figma Slides

  • Framer

  • Protopie

  • Zeroheight

  • AI tools

  • Adobe Creative Cloud

  • Webflow, Squarespace

Web3 Experience

w/BITCOIN
w/ETHEREUM
w/SOLANA

I have extensive experience in designing products for the crypto and Ethereum space, focusing on user-friendly and intuitive interfaces for exchanges, wallets, AI-driven platforms, and applications.

My work includes leading the design of SMART VALOR Exchange, ELANN.AI, and GRIFFIN AI, covering websites, mobile apps, trading platforms, and AI products backed with Ethereum.

I specialize in simplifying complex blockchain interactions, ensuring seamless UX for both beginners and advanced users in Web3.

Experience

Web3 & AI Product Designer

SMART VALOR
January 2023 – Today

Web3 Product Designer

DACHAIN
June 2022 – December 2022

Product Designer

atoms
August 2016 – June 2022

Freelance
September 2014 – July 2016

UI Designer

Netweek
January 2011 – September 2014

UI Designer

Graphic - Web Designer

Freelance
September 2008 – January 2011

Web3 Product Designer

Web3 Product Designer

Bringing Web3 Closer to Humans by Turning Complexity into Intuitive Experiences.