Work

Highlights

SMART VALOR runs diverse projects spanning cryptocurrency exchange platforms, AI-powered solutions, and event-focused initiatives.

From these, I’ve selected a few key projects to showcase my skills and contributions.

Full presentation is available on Figma Slides

Portfolio in progress

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Portfolio in progress -

Company’s Projects

SMART VALOR

A secure cryptocurrency exchange platform, and intuitive mobile apps, providing users with seamless access to digital assets, allowing them to manage their crypto portfolios efficiently.

- Website
- Exchange Platform, WebApp
- Exchange Mobile - Apps 
(iOS, Android)

AICS - AI Crypto Summit:

Beyond digital platforms, we bring AI and blockchain thought leaders together, handling the event's website, branding, logo design, and on-site coordination for a memorable experience.

- Website
- Re-Branding
- Event Branding
- Creativities, Banners, and Slides
- On-site Tasks

ELANN.AI

An AI-driven venture featuring a sleek website and user-friendly mobile applications, designed to make artificial intelligence more accessible and practical.

- Website
- Agent Mobile - Apps
(iOS, Android)

GRIFFIN AI

The GRIFFIN AI platform serves as a sophisticated AI-powered service, providing users with advanced tools for crypto market analysis.

- Website
- Platform:
Playground, Feed, Reward, - Agents

SMART VALOR

Website, Exchange, App

Work in Progress

  • Led a major UX/UI redesign of the SMART VALOR exchange, improving navigation and reducing friction in the trading experience, which contributed to a 20% boost in customer satisfaction scores.

  • Led the UX/UI direction for a SMART VALOR mobile app, increasing user engagement by 25% and reducing customer support tickets through improved usability.

  • Established a unified cross-platform design language, ensuring a consistent brand experience and reducing onboarding time by 10%.

  • Conducted extensive A/B testing and user research, optimizing call-to-action placements and improving conversion rates by 15%.

  • Enhanced accessibility and usability, reducing customer support tickets by 20% and increasing feature adoption among non-technical users.

  • Delivered interactive mobile app prototypes, improving development efficiency by 40% through clearer design references for engineers.

  • Developed a new design system implementation, accelerating product iterations and boosting design consistency by 50%.

  • Provided detailed design documentation, ensuring a 90% fidelity between design and final implementation.

Impact:

  • Figma, Framer: Employed for crafting the user interface and designing microinteractions, ensuring a cohesive and engaging user experience.

  • FigJam: Utilized for mapping out user journeys and information architecture, facilitating a clear and intuitive navigation structure.

Tools:

 
AI CRYpto SUMMIt

Website, Re-Branding, Event Branding, Creativities, Banners, and Slides, On-site Tasks

Work in Progress

  • Led the creation of a modern and dynamic brand identity, designing a sleek new logo and defining comprehensive branding guidelines that set the visual tone for the event.

  • Developed a cohesive design system, ensuring consistency across all event materials, from the website and digital assets to on-site visuals and marketing campaigns.

  • Enhanced brand recognition and appeal, contributing to increased attendee engagement and a stronger market presence within the AI and crypto communities.

  • Focused on a cutting-edge aesthetic, blending AI-inspired elements with crypto themes to position the event as a forward-thinking industry leader.

Impact:

ELANN.AI

Website, App

Work in Progress

  • ELANN.AI's mobile app delivers real-time, data-driven insights, offering unparalleled accuracy across numerous tokens. The app has garnered significant attention, with over +50,000 downloads, reflecting its value to users seeking AI-powered crypto research assistance.

  • Designed an intuitive AI-driven mobile app, featuring news feeds, crypto reports, and text-to-speech capabilities, leading to a 25% increase in daily active users.

  • Created structured user personas and journey mapping, refining the user experience and increasing user satisfaction by 20%.

  • Integrated user feedback loops into the design process, aligning features with real-world use cases and boosting customer satisfaction by 15%.

  • Developed high-fidelity prototypes with Framer, bringing AI-driven interactions to life and enhancing user interactions.

  • Spearheaded the development of a new design system, enhancing design consistency and reducing iteration time.

Impact:

  • Figma, Framer: Designed the user interface and microinteractions to ensure a user-friendly and engaging experience.

  • FigJam: Developed user journey maps and architectural plans to streamline user interactions and app functionality.

Tools:

Griffin AI

Website, Platform: Playground, Feed, Reward, - Agents

Work in Progress

Impact:

  • The GRIFFIN AI platform serves as a sophisticated AI-powered service, providing users with advanced tools for crypto market analysis. The platform has attracted a substantial user base, with over 230,000 users engaging with its innovative features.

  • Developed and maintained scalable UI patterns and standards as part of the Griffin AI design system, leading to a 30% reduction in development time for new features.

  • Played a key role in defining the AI-powered user interface, leading to a 20% improvement in usability scores.

  • Applied deep crypto and Web3 expertise to create intuitive dashboards and AI-driven insights tailored to advanced crypto users.

  • Conducted extensive A/B testing and research, optimizing the platform’s workflows and improving conversion rates by 20%.

  • Improved platform accessibility and inclusivity, driving a broader user base and positive feedback

  • Provided comprehensive design documentation for engineering teams, ensuring seamless collaboration and 80% design accuracy in development.

Tools:

  • Figma: Crafted the platform's user interface and designed microinteractions to ensure a seamless and intuitive user experience.

  • FigJam: Planned user journeys and the platform's architecture to facilitate efficient navigation and usability.

  • Framer: Developed animations and prototypes to accurately represent real-world interactions, enhancing the platform's dynamic elements.